The Guy’s Guide to Buying Diamonds
Don’t be that man … the one who frantically rushes into the jewellery store at the last minute, eyes wide with fear and terror; the one who will randomly point at a trinket, drop his credit card and escape with a huge sigh – without really knowing what he’d just bought and why.
Let us help you.
We’ve compiled the answers to the top four questions that men have about diamond jewellery. Read it before leaving the house. You will save time, money and a great deal of humiliation – we promise!
The Great Debate #1: How much should I spend?
When it comes to diamonds, you do NOT want the sky to be the limit. A budget serves as a defining point for what is possible. Don’t stroll into a store without knowing what you want to purchase or spend, because you’ll almost always wind up spending more on a gift that isn’t quite suitable. Your budget can help you lay out your expectations and narrow down what you can buy. Remember, lower price points will often mean smaller or less dazzling diamonds, and vice versa.
The Great Debate #2: Is it necessary for me to match my partner’s personality?
One of the first things you should know before entering a diamond jewellery store is your partner’s style and preferences. Keep an eye out for their favourite jewellery items and how they dress. If your partner is more of a minimalist, a diamond ring with a halo of lesser stones surrounding it is unlikely to thrill them. If your partner prefers a more classic style, modern bling-ring is more likely to elicit a fake smile rather than pure excitement. Diamonds are similar to any other present in this regard: the thought you put into it is more essential than the number of zeros on the price tag.
The Great Debate #3: When should I start my search?
It’s never too early to start. Before you’re truly ready to purchase, the most crucial thing you can do is empower yourself with information. Start looking online at the different diamond jewellery brands or trustworthy diamond jewellery retailers’ websites, or visit a few different diamond jewellery stores to browse around.
The Great Debate #3: What should I inquire about?
Request that your jeweller demonstrates the differences in the appearance and pricing of each piece of jewellery while highlighting the greatest examples of the various attributes. It goes without saying that you should have a good concept of what kind of jewellery you want to acquire at this stage. Additionally, insist on some form of certification from an independent gemology laboratory. An independent assessment will certify the value, clarity and originality of your diamond. The Gemology Institute of America (GIA) grading report is highly favoured.
The Great Debate #4: Is it always the case that the big brands win?
When it comes to reputation and dependability, a big brand name may work better, especially if you are shopping for diamonds for the first time and are unclear of what you’re searching for. Do your homework, though. There is a plethora of fabulous boutique designer jewellery companies with amazing craftsmanship, creative innovation, distinctive style and cool factor, as well as exquisite diamond presents in all price ranges. Take your time to learn about the market. There’s a good chance you’ll uncover something spectacular from a jewellery brand you’ve never heard of before.
Choosing a Valentine’s Day present for your partner shouldn’t be a difficult task. Follow the advice above, and you’ll be able to shop for diamonds with confidence. Whatever diamond jewellery you select, the most essential thing is that you are both pleased with it.