Diamonds. The oldest and most precious gemstone in creation. Born in the fiery depths of the earth millions of years ago; known today as “a girl’s best friend”. For centuries, these beautiful and mysterious gifts from nature have been stealing the hearts of women around the world. Perhaps you’re one of them. If so, you’ll already have discovered the magic of their sparkle and brilliance – unique qualities that make it irresistible to own a diamond yourself.

But perhaps the best thing about diamonds is that they can be found in a wide selection of shapes, sizes, and importantly, prices. No matter what your taste is or how much you plan to spend, you are guaranteed to discover a diamond that’s just right for you.

“The soul is placed in the body like a rough diamond, and must be polished, or the luster of it will never appear.”
– Daniel Defoe

So how do you go about finding and buying the diamond of your dream? De Beers, the world’s experts on diamonds since 1888, recommends you begin by understanding the four key characteristics of a diamond – Color, Clarity, Carat, and Cut.

The value of a diamond is based on its rarity. And while all diamonds are beautiful, no two are ever alike. Each is unique, endowed with its own characteristics. These sometimes subtle differences help determine the value of a diamond. To understand their true value, you need to understand the 4Cs of diamonds – Color, Clarity, Carat, and Cut.

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